Built for car washes · Works with your POS

Online booking and memberships for car washes.

Because a week of rain shouldn't wipe out your revenue.

Customers book online and join monthly wash plans, so you earn whether it's sunny or not. Sudsio works alongside your existing POS.

See how Sudsio works

Car arrives. Car pays. Car leaves. Start again tomorrow.

Your best customers already know they are coming back.

Sudsio makes it easy for them to book the next wash, and easier still to become a member.

Customer→Booking→Membership→Repeat visits→Recurring revenue

Each month starts with revenue already booked. Members keep paying when it rains.

How Sudsio works

One customer journey. Two growth engines.

01 · Book

Make booking effortless.

A fast, mobile-first booking experience designed around car washes.

Example availability

9:009:3010:0010:30

Location, vehicle, service and add-ons, real-time availability, capacity, prepayment, reschedule and cancel, customer account.

02 · Subscribe

Turn regulars into members.

Create flexible wash memberships and collect recurring payments.

Example plans

Unlimited Premium AUD 99.00/month

2 washes / month AUD 59.00/month

Family · 3 vehicles 2 retrying

Unlimited and capped plans, member pricing, vehicle-linked and family plans, failed-payment recovery, upgrade, pause, and cancel.

03 · Convert

Every booking is a membership opportunity.

Sudsio finds moments in the customer journey to turn a regular into a member: at checkout, after a repeat visit, or the morning a storm rolls in. It does not only process wash memberships. It creates them.

Example at checkout. Not a Sudsio software price.

Premium wash, today AUD 75.00

Premium membership · today's wash included AUD 99.00/month

Don't replace what already works

Keep your POS.

Sudsio is not another system asking you to rebuild the business around it. It adds the booking and wash-membership layer that is missing.

Keep your POS.Keep your website.Keep your existing operation.
New layer
BookingsMembershipsCustomer growth
Your businessUnchanged
POSWebsiteOperations

Why us

Sudsio is new. The experience behind it isn't.

For more than ten years the team has built technology and growth systems for businesses, including a decade inside Concierge Car Wash. The same team has launched and run businesses of its own.

Sudsio is not designed from the outside looking in. It is built from problems the team has had to solve. The team behind Sudsio built technology for Concierge Car Wash and operates as Hustle. Hustle is the proof, not the product name.

Map of Australia showing Concierge Car Wash locationsPerthBrisbaneSydneyMelbourne

Concierge locations · selected cities

Case studyConcierge Car Wash

One site to more than 40 stores across Australia.

Concierge started as a single location and grew into a national group. The team partnered with them on data, content, code, and a CRM. That work included Google Ads that returned over 500% on spend. Sudsio itself is not an ads product.

No-shows, rainy Saturdays, and customers who vanish are problems the team has already worked through with them. That experience is what is built into Sudsio.

Average spend per visit+60% online
Booked online
AUD 109
Roll-up in store
AUD 68
14%Online conversion rate
1,000+Monthly subscriptions across the network, where every visit used to be a one-off.

Sudsio is created by the team at Hustle.

We're looking for five car wash operators.

Before Sudsio launches publicly, we are partnering with five Founding Customers. We do not want hundreds of beta users. We want five operators who know where car washing is going and want to help build the product properly.

Founding Customers receive

$799/month per site 50% off for life

$399/month per site

Founding pricing, locked in while you remain a customer.

Multiple sites? Each additional site is discounted.

AUD 599 AUD 999One-time setup fee. Includes onboarding and implementation.
AUD 5,200Saved in year one against standard pricing. AUD 4,800 a year after that. 12-month minimum.
  • Direct access to the Sudsio product team
  • Priority onboarding
  • Influence over the product roadmap
  • Founding Customer status as Sudsio grows

In return, we are looking for operators who will

  • Actively use the product
  • Tell us what is working and what is not
  • Walk us through existing systems and workflows
  • Work closely with us during implementation
  • Take part in a case study once results are proven

Five positions only. Applications reviewed individually. Applying does not charge.

Pricing after founding

Join early. Pay half. For as long as you stay.

Founding Customer

$799/month per site

$399/month per site

AUD 599 setup fee

Price locked while you remain a customer

12-month minimum commitment

Standard SudsioAfter launch

$799/month per site

AUD 999 setup fee

Standard pricing

12-month minimum commitment

Founding saves you

AUD 5,200

in year one, compared with standard pricing.

Then AUD 4,800 every year after, for as long as you stay.

Running more than one site?

Pricing is per site, and each additional site is discounted. Apply and we will quote the rest of the network. GST treatment is unresolved.

The setup fee is charged during signup once you are invited. The monthly charge starts at the product launch date, not at application.

Optional

Want us to help grow it too?

The software shows what is happening. The growth team behind Sudsio can help you change it. This is separate from the Sudsio subscription. Sudsio is not an ads product, and ad spend is not included.

Google AdsMeta AdsEmailSMSCampaign strategyOffers and promotions

Questions operators ask

How does Sudsio create recurring revenue?

Sudsio is booking and wash-membership software for car washes. A one-off wash can become a wash membership, so repeat visits and membership payments continue through a week of rain. Every booking is a membership opportunity.

Do I have to replace my POS?

No. Sudsio works alongside the car wash's existing POS and does not replace it. You keep your POS, your website, and your existing operation.

Who built Sudsio?

The team behind Sudsio built technology for Concierge Car Wash and operates as Hustle. Hustle is the proof, not the product name. Sudsio is created by the team at Hustle.

How many Founding Customer positions are there?

There are five Founding Customer positions in the current campaign. Applications are reviewed, and applying does not charge.

What do Founding Customers pay, and when does the monthly charge start?

Founding Customers pay AUD 399 per month per site and a AUD 599 setup fee. Standard pricing is AUD 799 per month per site and a AUD 999 setup fee. Each additional site is discounted. The setup fee is charged during signup once you are invited. The monthly charge starts at the product launch date, not at application. Nothing is charged when you apply.

Turn the next wash into the next 12 months.

Applications reviewed individually.

Founding Customers pay AUD 399 per month per site and a AUD 599 setup fee. Standard pricing is AUD 799 per month per site and a AUD 999 setup fee. Each additional site is discounted. Nothing is charged when you apply.

Sudsio | Bookings and wash memberships for car washes